Pond5 Blog
One of the largest components of the Pond5 rebrand was the creation and launch of the blog. Through customer interviews and surveys we identified a content strategy that directly fed our audience allowing for huge growth in readership and thus increased brand exposure.
One of the core components of our content strategy was to create as much video as possible. As an artist-friendly organization, we consistency profiled our artist community. Surveys and data told us that tips and tricks had great performance and were highly in demand.
Thoughtful Design
The carousel on the homepage let us feature our top articles. Large imagery with headlines maintained an editorial feel while pushing the always visual nature of our business. Articles included various media types such as video and playlists while also driving e-mail sign-up and surfacing applicable content.
Top Performing Articles
Check out some of the blogs top performing articles.
The Splash
To keep readers engaged we developed a bi-weekly newsletter that featured new blog content and enabled us to merchandise new Pond5 products and features.
Check out the final product here or visit blog.pond5.com.