Royal Caribbean Digital
Royal Caribbean wanted to showcase their highly engaged and loyal guests by highlighting the unique experiences they were having. The Nation of Why Not was a social platform in which all of these stories could be shared.
Microsite
The innovative platform highlighted JetBlue’s differences as well as giving users engaging content with which to share on social platforms.
Thousands of Royal Caribbean enthusiasts signed up and populated the website with content from their adventures. Users could upload photos and populate their profiles with information pertaining to all of the cruises they has taken.
Interactive Timeline
We built an interactive timeline that took users through the history of Royal Caribbean and gave them some insight into how special the experiences had always been.
Digital Outreach
To entice new customers to try out cruising, highly engaging display ads were distributed through a wide network of channels, including many rich media executions.
