Shutterstock Localization
Shutterstock needed a brand platform that was able to inspire creators globally. We came up with versitile creative that easily localized into dozens of international markets.
Localized Print
Print ads needed to be customized for international markets since image trends varied across countries. Localized copywriters insured that each of the ads conveyed the same message.
Display Ad Localization
Leveraging the same process as the print ads, localized display was customized and translated so that the message was as effective as possible in regional markets.
Localized Landing Pages
To increase conversion and adoption localized landing pages were tested within international markets. Upwards of an 100% increase in conversion was seen with the correct flow of content on the page.
Creative Trend Reporting
Shutterstock has a wealth of image data from selling and distributing tens of millions of images. We leveraged that data to execute highly engaging interactive trend articles that were shared millions of times.
Panorama
Panorama was Shutterstock’s way of celebrating their amazing artist community. Every week for a year Panorama highlighted the top contributor’s from this community.
Event Collateral
NAB is one of the largest events Shutterstock participates in every year. To enable awareness around the brand and product offering we reimagined all of the collateral given out at events.
