Katrina LaPenne Jewelry
Brooklyn jewelry designer (and also my wife!) Katrina LaPenne needed a fresh new brand, an updated e-commerce site, and updated photography that really captured her handmade craft. Check out the final product here.
Brand Elements
We completely overhauled the site, as well as all design elements and photography.
Sketching Things Out
Before landing on the overall UX and templates we needed, we worked through several permutations of how the website could come to life based on best-in-class industry standards.
Complete Overhaul
The e-commerce site was completely redesigned – simplifying the checkout process and reorganizing the architecture so that customers could much more easily find and purchase the items they were interested in. Having a mobile optimized site allows for more exposure in social channels such as Instagram.
