VERIZON – JETPACK
MiFi devices are becoming more popular, and as cellular networks grow in speed and coverage, their usefulness to consumers is as well. Our goal? To tell a story we could all relate to, but also show the power of this useful device. Through interactive storytelling, a systematic tutorial was put in place by allowing viewers to connect with real-world scenarios. TV, banners, mobile and telemetry provided awareness and drove to the landing page.