DROID – #DROIDTHEORY
To relaunch the brand in a big way, DROID created a conversation-evoking social video platform. Combining elements of the real world with that of an A-list epionage film and directed by Doug Liman, a long form video was created and seeded through DROID’s social channels. Kicked off with a twitter sweepstakes, participants were asked to share their theories on what they thought would happen next. in the film. The grand prize? To be on the set at the next DROID commercial shoot.