Belvedere Vodka
Belvedere is world renowned for the quality of their vodka. Up against monstrous media spends from brands such as Grey Goose, Belvedere needed to employ some top notch digital strategy in their march to the top.
Agency of Record
As Belvedere’s digital agency of record we executed across all of their channels and exposed the Belvedere brand to millions of new customers.
Mobile App
Belvedere’s first mobile app was one of the first within their industry. Users could look up recipes and explore Belvedere’s rich culture.
Corporate iPad App
We pioneered the first internal iPad app for Belvedere so that sales and distribution would have innovative tools to help them in the field.
Paid Display
Through targeted media and a cutting-edge social program, Belvedere was the first Vodka brand to reach 1 million fans on Facebook.
Inside Belvedere
Inside Belvedere is a socially connected website and mobile experience that housed highly interactive Belvedere sponsored content. Hosted by Claire Smith, Belvedere’s Brand Ambassador, a combination of cocktail recipes, interviews, and tutorials were developed for the initiative.
Bullet Time Videos
We used a bullet time technique to capture unique transition sequences as you navigated throughout the site.
(RED) Partnership
Belvedere and (RED) have partnered to bring consumers vodka with real world impact. Limited edition Belvedere (RED) bottles went on sale with portions of the proceeds going to the foundation. To increase awareness we created an interactive tabletop in Heathrow Airport, as well as many other executions on Belvedere’s web properties.
